Lugha kama Nyenzo Inayotumiwa na Viongozi ili Kutimiza Malengo Yao Nchini Tanzania na Kenya
Keywords:
Lugha, Nyenzo, UongoziAbstract
Viongozi ni watu wanaoongoza watu au kikundi fulani cha watu. Viongozi hutumia mbinu za ushawishi ili kuwafanya watu wanaowaongoza kuelewa, kuamini na kisha kutekeleza jambo ili kutimiza malengo yao katika taasisi, shirika au nchi. Ili kushawishi watu kuelewa, kuamini na kutekeleza jambo, viongozi hutumia nyenzo mbalimbali zikiwamo rasilimali fedha, rasilimali watu, rasilimali muda, mikakati, mipango pamoja na lugha. Hivyo, makala haya yanahusu lugha kama nyenzo inayotumiwa na viongozi ili kutimiza malengo yao nchini Tanzania na Kenya. Malengo yake ni kudadavua aina ya lugha ya ushawishi inayotumiwa na viongozi pamoja na kueleza namna lugha hiyo inavyoshawishi wananchi ili kutimiza malengo ya viongozi. Data zilizotumika zilikusanywa kwa njia ya uchambuzi matini pamoja usaili. Data hizo zimechambuliwa kimaelezo na kisha kufasiliwa kwa kutumia misingi ya Nadharia ya Balagha ya Aristotle (367). Baada ya kufasili data hizo, matokeo yanaonesha kwamba aina ya lugha ya ushawishi inayotumiwa na viongozi ni hii ifuatayo: matumizi ya nafsi ya kwanza wingi, kaulimbiu, maneno ya kilugha, nahau/tamathali za semi/misemo, istilahi rasmi, lugha isiyo rasmi, takwimu, sifa faafu za kiarudhi, lugha ya kujiamini, lugha ya kujali na lugha ya motisha. Imebainika pia kwamba aina hii ya lugha hutumiwa kushawishi wananchi kwa kujinasibisha, kuaminisha, kuhamasisha, kutumainisha, kuunganisha na kuongeza motisha. Kutokana na matokeo haya, imehitimishwa kwamba lugha ni nyenzo ya ushawishi ambayo inafanya kazi kama nyenzo nyingine zinazotumika ili kufikia malengo ya uongozi nchini Tanzania na Kenya.
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